Franklin, Weinrib, Rudell + Vasallo, P.C.

Practice areas

Branded Entertainment

Advertising and media agencies and other producers of branded entertainment have become new sources of audiovisual content as the demographics and viewing habits of consumers evolve beyond traditional outlets such as print and television, and into a variety of new digital and mobile platforms.

Our attorneys are at the forefront of these developments, as we represent advertising and media agency clients in all aspects of the entertainment industry, from the production of original branded content for television, the internet and mobile media, to product integrations, development of internet microsites and multimedia marketing and advertising projects.  

Our services include advising on financing, rights acquisition, development, production, distribution, merchandising, music, talent agreements, rights clearances, guild requirements and agreements, and copyright and trademark issues.  We counsel a wide variety of entities engaged in the branded entertainment industry, from brand developers/incubators and production companies creating original content, to digital media outlets and internet and mobile distribution companies, including online networks, using that content. 

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