Franklin, Weinrib, Rudell + Vasallo, P.C.

Practice areas

Licensing, Merchandising & Celebrity Endorsements

We represent a diverse group of clients and properties in the licensing, merchandising and branding areas, including children's television and book series as well as "classic characters." We also represent both companies and celebrities in endorsement, sponsorship and spokesperson arrangements. 

Clients often consult us at an early stage in the development of a property to assist in strategic planning.  We negotiate so-called "master toy" licenses with the major toy companies; product licenses in a myriad of categories; arrangements for retail "kiosks" or boutiques with national retail chains; exclusive retail agreements for the introduction of a property or product line; celebrity endorsements with worldwide territories and exposure; and celebrity "brand" arrangements with retail chains, apparel lines and other products.  Our clients benefit from our wide experience in the industry and our ability to structure complex transactions.

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